Financial Marketing Strategies
Shahram Eshragh; Narges Delafrooz; Kambiz Shahroodi; Yalda Rahmati
Abstract
Purpose: By increasing knowledge about the role of the brand in the success of industrial markets, the attention of buyers and suppliers in the industrial market, understanding the major factors affecting the performance of the industrial brand becomes important. Today, the petrochemical industry has ...
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Purpose: By increasing knowledge about the role of the brand in the success of industrial markets, the attention of buyers and suppliers in the industrial market, understanding the major factors affecting the performance of the industrial brand becomes important. Today, the petrochemical industry has played an important role in non-oil exports. Therefore, companies related to the petrochemical industry can play an effective role in the economic development of the country by creating an industrial brand. The purpose of this research is to analyze the factors affecting brand performance in the petrochemical industry.Methodology: In this study, through literature study, interviews with industry-related experts and analysis of data obtained through data analysis of the foundation, the main criteria related to brand performance were identified and classified, and in the next step using Dimatel decision method, the causal network structure of the criteria and sub-criteria were examined.Findings: In the qualitative phase of the paradigm model of the research, 10 main criteria were identified, including brand equity, sales efficiency, innovation in response, company reputation, modeling, brand-based organizational capital, organizational competitive strategies, distribution, product quality, production and volume and finally using Dimatel decision making method, organizational competitive strategies were identified as the most influential factor.Originality/Value: In this article, while using the appropriate features of qualitative and quantitative methods, provided a deeper understanding of the key factors affecting the success of the petrochemical industry brand performance and by providing a new model provides better competitiveness in this industry
Financial Marketing Strategies
Mojtaba Bordbar; Zabihallah Khani; Hossein Rajabdorri
Abstract
Purpose: The purpose of this study is to survey the relationship between the conflict of interest and ethical decision making in auditors with the moderate role of ethical judgment with a combination of social cognitive theory and throughput model of decision-making. Social cognition theory refers to ...
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Purpose: The purpose of this study is to survey the relationship between the conflict of interest and ethical decision making in auditors with the moderate role of ethical judgment with a combination of social cognitive theory and throughput model of decision-making. Social cognition theory refers to environmental effects on individuals. The throughput model of decision-making also examines the factors influencing decision-making.Methodology: In this study, by combining the mentioned approaches and using the "stimulus-organism-response" model, the research topic was investigated. This research is an applied and descriptive-correlational study and its population include various auditors in the country, 170 of whom were selected using simple random sampling in 2020. Structural equation analysis and Smart PLS software were used to test the hypotheses.Findings: Findings showed that there is a negative and significant relationship (40%) between the conflict of interest and moral decision making. Also, increasing conflict of interest reduces moral judgment (50%) and decreasing moral judgment reduces the level of moral decision-making (51%). In general, there is a negative relationship between conflict of interest and moral decision-making, which is reduced in the presence of moral judgment, due to its positive effect on moral decision-making.Originality/Value: Research findings confirm the importance of psychological and behavioral factors should be given more attention.
Financial Marketing Strategies
Mojtaba Kaveh; Saeid Saeida Ardakani; Morteza Shafiee; Seyed Mohammad Tabataba’i Nasab
Abstract
Increasing competition in the insurance industry has made most industry executives think of ways to stay in business, so they have to look for ways to increase their sales and other goals, including attracting customers. Such as; reducing costs, quality of service, proper behavior of employees, reducing ...
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Increasing competition in the insurance industry has made most industry executives think of ways to stay in business, so they have to look for ways to increase their sales and other goals, including attracting customers. Such as; reducing costs, quality of service, proper behavior of employees, reducing administrative bureaucracy, reducing the time to do customer work when entering the company, reducing the time to pay compensation to the customer and innovation to gain competitive advantage and so on. Therefore, the purpose of this study is to predict and rank the factors of customer attraction in Mellat Insurance Company of Shiraz during the three years 2019 to 2021. For this purpose, the system dynamics model and network data envelopment analysis have been used. In order to formulate the factors of customer attraction, first the causal-loop diagram and then the stock-flow diagram were simulated. Then, this operation was performed for different scenarios and the simulated results were entered as the input of the network data envelopment analysis model. Based on the obtained result, the best and most efficient factors of customer attraction were selected and the interaction of these factors and their impact and the success of customer orientation was addressed.
Financial Marketing Strategies
Mohsen Hamidian; sara boostani; Hadi Mashhadi ghareh ghieih
Abstract
One of the important issues that researchers and scientists face in the area of decision making and Predicting are choosing the variables that influence decision output and prediction. Therefore, if you can predict stock returns with appropriate variables and provide models for it, there will actually ...
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One of the important issues that researchers and scientists face in the area of decision making and Predicting are choosing the variables that influence decision output and prediction. Therefore, if you can predict stock returns with appropriate variables and provide models for it, there will actually be more secure conditions in the capital market, which will help expand investment in financial markets. Therefore, the purpose of this paper is to examine the prediction of negative stock returns in Iran's capital market. In order to achieve this goal, data about 180 companies over the period 2010 to 2016 that was collected through a systematic elimination method that uses leverage, performance, turnover, volatility, quality, and Torpedo criteria to predict negative returns The results indicate that all of these criteria are all effective measures to predict the negative returns of shares in Tehran Stock Exchange.
Financial Marketing Strategies
Yousef Babazadeh; Reza Babazadeh
Abstract
The Islamic Revolution in Iran, always seeking a real Islamic society, has been a community centred on justice, progress and spirituality. To achieve this goal, a great deal of programs and policies have been developed and implemented. The general policies of resilient economies are the continuation ...
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The Islamic Revolution in Iran, always seeking a real Islamic society, has been a community centred on justice, progress and spirituality. To achieve this goal, a great deal of programs and policies have been developed and implemented. The general policies of resilient economies are the continuation and completion of past policies to achieve these aspirations. The pattern of resistance in the context of sanctions and due to its problems in the last decade has been elaborated and presented, but the thinking of this model is a comprehensive vision with long-term and strategic policies that are not just about economic sanctions. The purpose of this paper is to create a conceptual framework in which the tasks of different domains are determined to realize the resistance economy. This research seeks to answer the question of how the individual program or strategic plan of organizations and institutions is designed to achieve the goal of realizing a resilient economy? In this regard, it has been attempted on the basis of the general policies of the resistance economy, the message of the Supreme Leader and the study of the statements of leadership over the past seven years as well as the articles presented in the subject literature; the nature, requirements, characteristics and framework governing this template have been clarified that can be applied to use them.