Financial Marketing Strategies
Analysis of Factors Affecting Brand Performance in Petrochemical Industry Using Dimethyl Method

Shahram Eshragh; Narges Delafrooz; Kambiz Shahroodi; Yalda Rahmati

Volume 6, Issue 4 , March 2022, , Pages 592-604

https://doi.org/10.22105/dmor.2020.243959.1202

Abstract
  Purpose: By increasing knowledge about the role of the brand in the success of industrial markets, the attention of buyers and suppliers in the industrial market, understanding the major factors affecting the performance of the industrial brand becomes important. Today, the petrochemical industry has ...  Read More

Financial Marketing Strategies
Relationship between the Conflict of Interest and Ethical Decision Making in Auditors with Moderate role of Ethical Judgment: A Combination of Social Cognitive Theory and Throughput Model of Decision-Making

Mojtaba Bordbar; Zabihallah Khani; Hossein Rajabdorri

Volume 6, Special Issue , January 2022, , Pages 1-16

https://doi.org/10.22105/dmor.2021.271381.1316

Abstract
  Purpose: The purpose of this study is to survey the relationship between the conflict of interest and ethical decision making in auditors with the moderate role of ethical judgment with a combination of social cognitive theory and throughput model of decision-making. Social cognition theory refers to ...  Read More

Financial Marketing Strategies
Predicting and benchmarking the factors of customer attraction in insurance companies by the model of network data envelopment analysis and the theory of dynamics of bass publishing

Mojtaba Kaveh; Saeid Saeida Ardakani; Morteza Shafiee; Seyed Mohammad Tabataba’i Nasab

Volume 5, Issue 3 , December 2020, , Pages 382-401

https://doi.org/10.22105/dmor.2020.237734.1188

Abstract
  Increasing competition in the insurance industry has made most industry executives think of ways to stay in business, so they have to look for ways to increase their sales and other goals, including attracting customers. Such as; reducing costs, quality of service, proper behavior of employees, reducing ...  Read More

Financial Marketing Strategies
Predicting negative stock returns of companies listed on Iran Market Capital

Mohsen Hamidian; sara boostani; Hadi Mashhadi ghareh ghieih

Volume 4, Issue 2 , September 2019, , Pages 126-136

https://doi.org/10.22105/dmor.2019.184802.1118

Abstract
  One of the important issues that researchers and scientists face in the area of decision making and Predicting are choosing the variables that influence decision output and prediction. Therefore, if you can predict stock returns with appropriate variables and provide models for it, there will actually ...  Read More

Financial Marketing Strategies
Conceptual Model of Strategic Planning of Resilience Economics Approach

Yousef Babazadeh; Reza Babazadeh

Volume 3, Issue 3 , December 2018, , Pages 302-316

https://doi.org/10.22105/dmor.2018.81215

Abstract
  The Islamic Revolution in Iran, always seeking a real Islamic society, has been a community centred on justice, progress and spirituality. To achieve this goal, a great deal of programs and policies have been developed and implemented. The general policies of resilient economies are the continuation ...  Read More