Financial Marketing Strategies
Predicting and benchmarking the factors of customer attraction in insurance companies by the model of network data envelopment analysis and the theory of dynamics of bass publishing

Mojtaba Kaveh; Saeid Saeida Ardakani; Morteza Shafiee; Seyed Mohammad Tabataba’i Nasab

Volume 5, Issue 3 , December 2020, , Pages 382-401

https://doi.org/10.22105/dmor.2020.237734.1188

Abstract
  Increasing competition in the insurance industry has made most industry executives think of ways to stay in business, so they have to look for ways to increase their sales and other goals, including attracting customers. Such as; reducing costs, quality of service, proper behavior of employees, reducing ...  Read More