اولویت بندی اهداف استراتژیک در کارت امتیازی متوازن با تلفیق دیمتل و ای.ان.پی

نوع مقاله: مقاله پژوهشی - کاربردی

نویسندگان

1 گروه مهندسی صنایع، موسسه آموزش عالی روزبهان ساری، ایران.

2 دانشکده مهندسی صنایع، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران.

چکیده

استراتژی اصلی ترین منبع رشد بلند مدت سازمانها می باشد و در صورت عدم اجرای موفق آنها ، حتی اگر بهترین استراتژیها اتخاذ شده باشد این فرآیند بیهوده است. از مهمترین مراحل در اجرای استراتژیها بوسیله کارت امتیازی متوازن، تخصیص منابع برای اجرای برنامه های اقدام استراتژیک می باشد. با توجه به محدودیت منابع سازمانها در اجرای استراتژی، اولویت بندی اهداف استراتژیک با در نظر گرفتن روابط علت و معلولی اهداف استراتژیک در نقشه استراتژی برای تخصیص منابع ضروری می باشد. لذا در این مقاله پس از ترسیم روابط علت و معلولی اهداف استراتژیک در نقشه استراتژی به وسیله روش دیمتل به صورت شبکه ای، اولویت بندی اهداف استراتژیک شرکت ملی پخش فرآورده های نفتی ایران با استفاده از روش فرآیند تجزیه و تحلیل شبکه انجام شده است. سپس منابع لازم جهت اجرای برنامه های اقدام استراتژیک کارت امتیازی متوازن بر اساس اولویت بندی اهداف استراتژیک مذکور تخصیص یافته است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Ranking of strategic objectives in the balanced scorecard with analytic network process

نویسندگان [English]

  • Mojtaba Akbarian 1
  • Esmaeel Najafi 2
1 Department of Industrial Engineering, Institude of Higher Education Ruzbahan, Sari, Iran.
2 Faculty of Industrial Engineering, Islamic Azad University, Sciences and Researches Branch, Tehran, Iran.
چکیده [English]

The strategy is most resources for organizational long term improvement and if it don’t deployment successfully, this process is ineffective even if appropriate strategies are released. The most stage in strategic deployment is resource allocation for implementation of strategic initiatives. With regard to resource restriction in the deployment of strategy, the ranking of strategic objectives with cause and effect relationships in the strategy map is important . In this paper after drawing of strategy map with DEMATEL method and identifying cause and effect relations between strategic objectives as network relations, the weight of each criterion is defined with analytic network process, and strategic objectives in the National Iranian Oil Refining & Distribution Company are ranked and according to this ranking strategic initiative are assigned.

کلیدواژه‌ها [English]

  • Balanced Score Card
  • DEMATEL method
  • Strategic Initiative
  • Network analytic process

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