بررسی عوامل شکست کارآفرینان در کسب و کارهای کوچک و متوسط با استفاده از مدل سازی ساختاری تفسیری و روشهای تصمیم گیری چند معیاره

نوع مقاله : مقاله پژوهشی

نویسندگان

گروه مدیریت، دانشکده مدیریت، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران.

10.22105/dmor.2020.252731.1236

چکیده

کسب‌وکارهای کوچک و متوسط نماد توسعه و تحول کسب‌وکار در کشورهای توسعه‌یافته و درحال‌توسعه می­باشند که در صورت عدم موفقیت در مسیر شغلی، نیازمند توجه جدی به رفع معضلات می­باشند. هدف از انجام پژوهش حاضر، بررسی عوامل شکست کارآفرینان در کسب‌وکارهای کوچک و متوسط است. این پژوهش یک پژوهش کمی است که ازنظر روش، توصیفی – پیمایشی است و از حیث هدف، کاربردی است. جامعه آماری پژوهش صاحبان کسب‌وکارهای کارآفرین شکست یافته بودند که به روش نمونه‌گیری در دسترس تعداد 207 شرکت انتخاب شدند. ابزار گردآوری داده­ها پرسشنامه محقق ساخته بود. به‌منظور تجزیه‌وتحلیل داده­ها از نرم‌افزار آماری SPSS23 و Smart PLS3 استفاده شد. یافته­های پژوهش، نشان داد که کمبود تجربه، نداشتن نگرش اصلاحی و توسعه‌ای، ناامیدی و عدم سرمایه‌گذاری مجدد، عدم‌حمایت‌های مالی دولت، وضعیت متلاطم اقتصادی، تغییرات ارزشی مصرف‌کننده، عدم ثبات قوانین دولتی، نداشتن انگیزه و عدم تمایل در ورود مجدد به کسب‌وکار و بازار، آموزش ناکافی و نبود مشاوره و هدف­گذاری غیر عقلایی، عدم شناخت بازار هدف، تجهیز نبودن به تکنولوژی مدرن و ارزش نداشتن تولید داخلی، مهم‌ترین عوامل شکست شناسایی شده در تحقیق حاضر می­باشد.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Design a pattern for restarting small and medium-sized failed entrepreneur's businesses using interpretive structural modeling and multi-criteria decision making methods

نویسندگان [English]

  • Mostafa Parto Afkanan
  • Parvaneh Gelard
  • Abdollah Naami
Department of Management, Faculty of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran.
چکیده [English]

Small and medium-sized businesses are a symbol of business development in developed and developing countries, which, if they do not succeed in their careers, require serious attention to solving problems. The aim of this study is to design a model for restarting small and medium-sized entrepreneurial businesses. Research is fundamental in terms of compositional methods and in terms of purpose. The statistical population of the research in the qualitative phase includes experts in the field of entrepreneurship and faculty members of the university, 20 of whom were selected by targeted sampling method and snowball approach to theoretical saturation and in a small section the owners of entrepreneurial businesses failed. 207 companies were selected using the available sampling method. The data collection tool was a semi-structured interview in the qualitative section and a researcher-made questionnaire in the quantitative section. MAXQDA11 quality software was used for qualitative data analysis and SPSS23 and Smart PLS3 statistical software were used for quantitative analysis. Findings showed that lack of experience, lack of reform and developmental attitude, frustration and lack of reinvestment, lack of government financial support, turbulent economic situation, consumer value changes, instability of government laws, lack of motivation and Lack of willingness to re-enter the business and market, insufficient training and lack of irrational advice and targeting, lack of knowledge of the target market, lack of modern technology and lack of value of domestic production, are the most important failure factors identified in this study.

کلیدواژه‌ها [English]

  • Entrepreneurship
  • small and medium business
  • Failed business revival
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