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انتخاب شریک در ائتلاف‌های استراتژیک با استفاده از ترکیب روش‌های تصمیم‌گیری چندشاخصه(مورد مطالعه: یکی از کنسرسیوم‌های نفتی کشور)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد مهندسی صنایع- مدلسازی سیستم‌های کلان، دانشکده مهندسی صنایع و سیستم‌ها، دانشگاه تربیت مدرس، تهران، ایران.

2 استادیار گروه سیستم‌های اقتصادی و اجتماعی، دانشکده مهندسی صنایع و سیستم‌ها، دانشگاه تربیت مدرس، تهران، ایران.

3 دانشیار گروه سیستم‌های اقتصادی و اجتماعی، دانشکده مهندسی صنایع و سیستم‌ها، دانشگاه تربیت مدرس، تهران، ایران.

چکیده

کنسرسیوم‌های نفتی در ایران یکی از مهم­ترین رویکردهای اجرای پروژه­های عظیم صنعت پتروشیمی به شمار می­آیند؛ اما در این میان انتخاب شرکایی لایق یکی از گلوگاه­های بسیار حیاتی در چنین شبکه­های همکاری است. هدف از این مقاله ارائه راه­حلی کاربردی و درعین‌حال ساده است. تا تصمیم­گیرندگان بتوانند انتخاب شایسته­ای از میان کاندیدها به عمل‌آورند. بدین منظور مدل سه مرحله­ای طراحی‌شده است که در مرحله نخست ابتدا شاخص­های تأثیرگذار بر انتخاب شریک از دیدگاه خبرگان و مرور ادبیات گردآوری و با کمک روش سوارا وزن دهی شد. در مرحله بعد رتبه­بندی شرکا (6 شرکت داخلی و 4 شرکت خارجی) بر اساس مجموعه­ای از روش­های تصمیم­گیری همچون کوپراس، ویکور، وزن دهی تجمعی ساده، تاپسیس، آراس، مورا و مولتی مورا صورت گرفت. در مرحله نهایی به ادغام نتایج رتبه­بندی بر اساس کپ­لند پرداخته شد. در پایان، توانایی مالی و نسبت بدهی و توان بازپرداخت به‌عنوان مهم­ترین شاخص و زیر شاخص معرفی شدند. هم­چنین شریک 3 به‌عنوان برترین کاندید از سوی کپ­لند انتخاب شد. درنهایت، به­منظور سنجش عملکرد ادغام نتایج از ضریب همبستگی اسپیرمن استفاده و نتایج قرابت بالای آزمون و ادغام نتایج حاصل شد، بنابراین می­توان گفت رویکرد مورداستفاده عملکرد مطلوبی داشته است.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Partner selection in strategic alliances using a combination of Multiple Attribute Decision making methods (Case study: an oil consortium)

نویسندگان [English]

  • Zahra Shoaei Naeini 1
  • Parastoo Mohammadi 2
  • Ali Husseinzadeh Kashan 3

1 MSc of Industrial Engineering-Economic Systems Planning, Faculty of Industrial & Systems Engineering, Tarbiat Modares University, Tehran, Iran.

2 Assisstant Profossor of Department of Socio-Economic Systems, Faculty of Industrial & Systems Engineering, Tarbiat Modares University, Tehran, Iran.

3 Associate Profossor of Department of Socio-Economic Systems, Faculty of Industrial & Systems Engineering, Tarbiat Modares University, Tehran, Iran.

چکیده [English]

The oil consortium in Iran is one of the most important approaches to implementing the huge projects of the petrochemical industry. But the selection of suitable and expert partners is one of the most common bottlenecks in such cooperation networks. The purpose of this paper is to provide a practical, yet simple, solution for the decision makers to be able to choose the right candidate from the selected candidates. For this purpose, a three-stage model has been designed. In the first stage, the criteria affecting the choice of partner from the perspective of experts and reviewing the literature were first collected and weighed with the help of SWARA method. In the next stage, the ranking of partners (6 domestic and 4 foreign companies) was based on a set of decision-making methods such as COPRAS, VIKORA, SWA, TOPSIS, ARAS, MOORA, and multi-MOORA. The final stage integrated the ranking results based on the Copeland. In the end, financial capability and debt ratio and repayment potential were introduced as the most important criteria and sub-criteria. Also, partner 3 was selected as the best candidate by Copeland. Finally, in order to measure the performance of the integration of results, the Spearman correlation coefficient was used and the results of high test affinity and integration of results were obtained. Therefore, it can be said that the approach used has performed well.

کلیدواژه‌ها [English]

  • Strategic alliance
  • Partner selection problem
  • SWARA
  • MADM
  • Copeland
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تصمیم گیری و تحقیق در عملیات
دوره 5، شماره 3
آذر 1399
صفحه 330-361
فایل ها
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  • تاریخ دریافت: 05 مرداد 1399
  • تاریخ بازنگری: 21 شهریور 1399
  • تاریخ پذیرش: 13 آبان 1399
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