Strategic Planing
Zahra Joorbonyan; Ali Sorourkhah; Seyyed Ahmad Edalatpanah
Abstract
In a competitive environment , various ways to maintain, survive, or grow the organization are conceivable. Among these, marketing experts believe that customer loyalty is one of the most effective tools in facing this challenge. To achieve customer loyalty, various and diverse strategies have been mentioned ...
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In a competitive environment , various ways to maintain, survive, or grow the organization are conceivable. Among these, marketing experts believe that customer loyalty is one of the most effective tools in facing this challenge. To achieve customer loyalty, various and diverse strategies have been mentioned in the literature by researchers and experts, which organizations can use, depending on the conditions, one or a combination of them. In such circumstances, managers usually have several strategies at their disposal and must choose the most appropriate one(s) from among them. The present study aims to provide a combined approach for prioritizing customer loyalty strategies.
This research uses a matrix-based approach to robustness analysis, which can deal with both complexity and uncertainty. The proposed algorithm combines it with strategic planning tools (strategies derived from strategic objectives and SWOT analysis) for prioritizing and selecting strategies. The proposed approach was implemented in a case study on prioritizing customer loyalty strategies for a women's clothing boutique in Ramsar City. Available strategies, influential environmental variables, definitions of future scenarios, and the performance of strategies in different environmental conditions were determined based on the judgments of the problem owner.
The results showed that considering influential environmental variables (national currency value, market access and raw materials, lifestyle changes, investment security, government-private sector relations, and the speed of technological change), supplier selection, contractor selection, and attracting a sponsor have the highest priority strategies. Afterward, environmental advertising, collaborative production, and customer relationship management were placed in subsequent rankings. The outputs of the proposed approach indicate that considering the country's foreseeable future conditions, higher-priority strategies minimize environmental risks and their impact on the business.
The literature suggests that classical strategic planning approaches (QSPM) or multi-criteria decision-making approaches (MCDM) are used in most cases of such decision-making. Despite their capabilities and features, these approaches face challenges in dealing with variable and evolving conditions (future uncertainty). An alternative approach, robustness analysis, can consider alternative futures but cannot define available strategies. Based on this, combining the matrix approach to robustness analysis with classical strategic planning approaches will be a response to the above problem.
Game Theory
Hamed Jafari
Abstract
Purpose: The purpose of this paper is to consider products such as disposable tableware produced from plastic waste. In this setting, plastic waste is collected, recycled, and reused. In this research, a supply chain including waste depot, recycler, and manufacturer is considered in which plastic waste ...
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Purpose: The purpose of this paper is to consider products such as disposable tableware produced from plastic waste. In this setting, plastic waste is collected, recycled, and reused. In this research, a supply chain including waste depot, recycler, and manufacturer is considered in which plastic waste is reused in order to manufacture a product. Under this supply chain, the waste depot collects non-recycled plastic waste and the recycler recycles it. Then, the manufacturer uses recycled plastic waste to produce final product and meet customer demand. In this structure, the waste depot, recycler, and manufacturer set the price of non-recycled plastic waste, the price of recycled plastic waste, and the price of final product, respectively.Methodology: The game theory is used to make the decisions under the considered supply chain. It is assumed that the decision power of the manufacturer is more than of the waste depot and recycler. In this setting, Stackelberg game-theoretic model is established in order to specify the prices adopted by the members.Findings: Results indicate that decision powers of the waste depot and recycler have no effect on the price and demand of final product. The profits allocated to the manufacturer are the same when decision powers of the waste depot and recycler are different. Moreover, more the price elasticity of the demand for final product leads to lower profits for the members.Originality/Value: Using plastic waste is an effective approach to sustain environment and reduce pollution. In this research, plastic waste is used to produce products such as disposable tableware in a supply chain including manufacturer, recycler and waste depot. The game theory approach is also used to make decisions. To our knowledge, the idea of applying the game theory to use plastic waste in production of products under the considered supply chain has been raised for the first time in the literature.
Multi-Attribute Decision Making
Seyyed Ahmad Edalatpanah
Abstract
Purpose: Designing an appropriate model/approach for decision-making (incredibly strategic decisions) in a complex and uncertain environment has always been one of the researchers' goals. This study proposes a method that can consider the above dimensions and provide a suitable answer to the challenge ...
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Purpose: Designing an appropriate model/approach for decision-making (incredibly strategic decisions) in a complex and uncertain environment has always been one of the researchers' goals. This study proposes a method that can consider the above dimensions and provide a suitable answer to the challenge of choosing the best option in the Matrix Approach to Robustness Analysis.Methodology: In this research, the superior option is identified by converting the matrix elements of the robustness analysis into hesitant fuzzy elements and using the score function.Findings: Implementation of the proposed approach in four different problems that in previous studies faced with the challenge of choosing the best option showed that a more appropriate answer could be achieved using hesitant fuzzy elements.Originality/Value: Developing the matrix approach to robustness analysis to solve the problem of choosing a strategy regarding equal stability of options.